As search engines continue to focus more and more on localized social media, their services also become more geographically localized. Therefore, in addition to ranking for globally important keywords, it’s also important to have an appropriate local search marketing strategy that targets local customers. This is particularly true if your business has a physical location that caters to a specific geographic location (e.g., real estate agents, restaurants, etc.) because you need to be competitive for local search queries that target your business segment.